ABOUT MooMe
MooMe, developed by STE LIFEYE SARL (founded in 2018, headquartered in Béja, Tunisia), is a mobile-first operating system for livestock.
The platform gives farmers, veterinarians and value-chain partners one shared digital record per animal and per pasture block, capturing identity, lifecycle and history in a single source of truth.
Built offline-first and AI-assisted for low-connectivity rural settings, MooMe spans three pillars: Identify, Manage and Decide, covering animal and pasture identification, in field-health, breeding, feeding and grazing management, and operational alerts, KPIs and recommendations. With deployments across Africa, MooMe turns everyday field data into actionable guidance for the whole livestock value chain.
ROLE IN BRIDGE-AI
Within BRIDGE-AI, MooMe contributes to the Co-design, implementation and validation of Use Cases, and serves as task lead for the use case of AI-optimised, climate-resilient pasture.
We work with farmers, veterinarians and cooperatives in a real Tunisian pilot to capture pasture practices and soil status through mobile and web interfaces, then feed that ground-truth data into GenAI model that returns optimised guidance back to the field. The goal is to close the loop from farmer data to AI insight, producing validated pilot results and an adoption playbook for wider replication.
